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This course offers a broad introduction to the essential concepts of business management. Learners will study the core functions of business operations, leadership, marketing, finance, human resources, and strategic planning. It provides a foundation for understanding how businesses operate, regardless of their size or industry.
Learning Outcomes:
By the end of this course, learners should be able to:-
Explain key functions of business management.
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Analyze organizational structures and leadership styles.
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Apply basic marketing and financial principles to business scenarios.
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Understand strategic planning processes.
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Identify ethical and social responsibilities in business.
Course Structure:
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Week 1–2: Introduction to Business and Management Functions
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Week 3–4: Organizational Structures and Leadership Styles
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Week 5–6: Marketing Principles and Customer Engagement
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Week 7: Basics of Financial Management
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Week 8: Strategic Planning and Business Ethics (Final Project)
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- Teacher: Kipyegon Victor